My experience as a Copywriting Intern at Code and Theory involved developing copy for websites, social posts, print ads, taglines, manifestos, and naming — this section outlines two of the major projects I contributed to. Additional clients include Amazon, ConEdison, Mars, Mutual of America, and Robinhood.
As a staple drink in pubs and at sports events, appealing to a younger drinking audience meant Guinness needed to be brought closer to home, at the heart of meaningful connections. 'Together in Tune' invokes a community in harmony, drawn together by a shared moment that's scored with the aromatic notes of a pint—the finely tuned song of the iconic Guinness harp.
My role in this pitch involved writing copy, and co-conducting competitive & editorial audits. The full digital transformation included a website refresh, an engaging social strategy, dynamic in-person events, and the addition of an experiential microsite.
:o coming soon!